LBi was approached to undertake a redesign and redevelopment of Neutrogena.com where they were focused on shifting the e-commerce sales from third party vendors to their own platform in the Neutrogena.com site. We undertook the task not only delivering on designing around a template driven e-commerce platform, but also drove them address how their brand is showcased online, bringing the site more into line with their strong presence and style for print and tv. In addition we added editorial content to the site to further push forward the brand as a trusted source for all things skincare. The platform was successfully rolled out and on the back of the success of the project further engagements have been set in place to undertake further work on a global level.
|
agency: LBi Other Contributors |
Neutrogena approached LBi to undertake a website project to support the launch of a new range of products, Neutrogena Naturals. The site was aimed at showcasing the new products while establishing them as the meeting point of nature and technology, further establishing Neutrogena as a brand backed by science. Initially launching with 5 new products the site was designed to grow as the line grows
|
agency: LBi Other Contributors |
This site was to showcase a new addition to a family of products developed by Neutrogena. The Wave Sonic differs from it's predecessor by using a spinning pad to deep clean your face. In order to bring this story to life we asked users to find out wether they were a spinner or a shaker, aligning them with one product or another, by undertaking some quick dexterity games. The results of these games could be posted by the user to their social networks to help spread the word.
|
agency: LBi Other Contributors |
Spec work for the redesign and development of Goodyears global presence. Pitch included strategy to incorporate social networking and ad placements as well as a templated design that could easily accommodate Goodyears variety of business divisions and allow for the easy integration of an ecommerce platform should that be required in the future. Experienced was focused around bringing tires and tire safety to the forefront of peoples minds by raising awareness at points when users may be more concious about general car safety.
|
agency: LBi Other Contributors |
Concepting for the design of the Milagro Tequila website. This small microsite would focus on the range of tequila products and the cocktails that could be made using them. With no distinct structure the user could switch from product to cocktail to history and back fluidly as they travel the site. With every click a conversation with the brand is created that can be kept and shared with other users through social networking sites.
|
agency: LBi Other Contributors |
Spec work for the design, strategy and development of the Credit Suisse recruiting site. Along with site designs for implementation within the Credit Suisse corporate site, a strategy was developed to enhance the reach of and awareness of what Credit Suisse has to offer new employees in relation to other large investment banks. Social media, Candidate connections with current employees, and a competitive spirit were utilized to push the Credit Suisse name as one of prestige. With the use of a intelligence quiz we asked potential canditates "Are you Credit Suisse material".
|
agency: LBi Other Contributors |
The National Gallery of Art approached LBi to undertake a redesign of the galleries website. Rather than simply look to present the information in as user friendly way as possible, we looked to emulate the experience that users get at the gallery itself by allowing exploration of the artwork to happen as randomnly as it would in the gallery space. Each piece results in pathways to other pieces allowing users to travel down paths of discovery now knowing what might be around the next corner. |
agency: LBi Other Contributors |
Concept development for the redesign of the UBS website. Intitial focus was on a few key countries with the objective to create an unified global site with localized information based on the users origin. Gateways cater to two main client pillars in individual clients and corporate & institutional clients, as well as offering up to the minute company information and news. These are displayed in a patchwork of tiles giving a visual entrance into any area.
|
agency: LBi Other Contributors |
Concept development and design of comps for pitch to redesign and and relaunch the K-Y brand online. Concept involved creating an online space that would help to facilitate conversation between couples by offering up a safe, fun and secure virtual bedroom that could be customized to represent your personality as a couple. A subsequent round further developed these ideas to integrate the TV advertising campaign and the result of that round was the successful winning of the work and account.
|
agency: LBi Other Contributors |
LBi was approached to create a site to introduce a new site for sufferers of Fibromyalgia where patients could be connected to each other as well as sympathetic Doctors. A simple site was developed introducing patient stories to emphasize the fact that you are not alone and introduce the benefits of signing up and becoming part of this supportive community site.
|
agency: LBi Other Contributors |
Pitch work for the redesign and marketing effort behind an business focused e-reader. The concept was that paper would become a thing of the past with the e-reader having the capability to store many types of media as well as offer users the ability to edit or annotate documents they are currently viewing. With the redundency of paper mankind would have to find new uses for this resource and so campaign ideas were formed around a world without paper and what we would now miss.
|
agency: LBi Other Contributors |
MSKCC approached LBi to pitch on a redesign of their website. Comps were produced as part of the pitch that revolved around making the care teams a major focus of the site as well as introducing tools throughout the site to make digesting the content and saving information for reference easier for the user.
|
agency: LBi Other Contributors |
As part of an effort to showcase how Nestlé Waters could approach online marketing and engage users, a number of banner ad concepts were developed. These were aimed at targetting the potential out of home users and driving acquisition for sign up to the service.
|
agency: LBi Other Contributors |
Following a successful photo contest in 2007, Bristol-Meyers Squibb were looking to develop the 'Fight HIV Your Way Photo Contest for 2009'. LBi proposed using the previous years winners and allowing users to vote to create their own top picks. This voting system would them be integrated into the new competition once entries were collected to create a more user generated and user defined experience.
|
agency: LBi Other Contributors |
After a Stevie award winning site for the Worldwide Centers of Commerce in 2006, which I was leading the design development, MasterCard were looking to roll out their Insights section which would contain the ongoing WCOC as a single report. The site was aimed at Corporate viewers and offers up insight reports from leading global experts who undertake studies using the data collected by MasterCard.
|
agency: LBi Other Contributors |
MasterCards Employee Incentive program is offered up to issuing banks staff as a way of encouraging them to increase card acquisitions by their customers. Offers are given either immediately or as part of a bigger draw for quarterly changing prizes. Each quarter has a set theme and my task was to develop a site/application where the users could track and manage their pending applications and take part in the prize draws.
|
agency: LBi Other Contributors |
Rebel Rouser is a Los Angeles based production company producing music videos and TV entertainment. I was approached to create logo ideas for the company as it was finding its niche in the world of television production. They were looking to be portrayed as against the grain and edgy. Ideas were genrated around symbols and icons that represented rebelious behaviour or organizations as well as simple text logos to to represent the rough style and varirty of genres they would be involved in.
|
agency: ididthese Other Contributors |
Canton is a full service car wash and auto detailing center. Their facility is designed to provide customers with a super clean car at reasonable prices. They have developed a soft touch cleaning system, that incorporates water recycling and biodegradable detergents making it an eco friendly carwash I was asked to help out in the concepting of a logo to represent that carwash, the founders ideals and the green, eco-friendly aspect of the carwash. The idea was to make the logo fun as well as informative. Many ideas, both symbolic and conceptual, were thrown into the mix to develop the resulting logo.
|
agency: ididthese Other Contributors |
Looking to redesign their existing site, MasterCard Advisors requested LBi to pitch for the work having done their previous site. Below are a couple of concepts that were developed as part of the pitch which revolved arounf the idea of MasterCard Advisors being at the center of the industry and, as a result, showcasing what differentaites them from other financial analytics companies.
|
agency: LBi Other Contributors |
Scholastic were looking for ideas and a redesign to help their online sales and subscriptions gather a foothold. A strategy was developed involving a profile based account that could serve up content pertinent to you, or your kids, profile. The site was also designed to be fully skinable to allow Scholastic to brand the site with any of their properties throughtout the year to promote timely products and capitalize on consumer interest.
|
agency: LBi Other Contributors |
Concept development for a site promoting the benefits of MasterCards Payment Gateway system that allows B2B customers to streamline their payments. The concept was to represent the attributes of the system using animals characteristics and showing the flexibility and power of the system while giving it a front that people can relate to thus making it seem less "techy".
|
agency: LBi Other Contributors |
As part of a drive to revamp the MasterCard Worldwide brand and consolidate their position as a global leader in B2B and technology development, MasterCard enlisted LBi to redesign their corporate website. I was enlisted to come up with concepts and visual designs for the intital directions that were presented to the client and then further developed upon as content strategy and architecture was developed.
|
agency: LBi Other Contributors |
In conjunction with fashion designer Nanette Lepore, IconNicholson developed a platform that allowed store customers to tap into their social networks and connect with friends and family for advice on potentail purchases. Presented at Bloomingdales in New York, the product caused a lot of buzz and resulted in sales quadrupling over the period of its installation. My role was to develop the concept and package the whole idea visually with the design and development of user interfaces for the installation as well as online, and the direction and creation of many animated and video elements of the system. The Social Retailing platform was listed in Time Magazines best inventions of 2007.
|
agency: LBi |
MasterCard was looking for help in pitching a collaboration between MTV and Citibank to use MasterCard in a promotion to aquire youth card users. Design concepts were accompanied by a strategy presentation showing how users would be driven to the site. Expanding on the original idea it was proposed that a template structure was adopted allowing the site to be rolled out to any region that was desired giving the client global reach to the audience. The site was designed to be engaging and relevant to the youth audience and, as a result, retain that youth audience.
|
agency: LBi Other Contributors |
As part of an initiative to break into the U.S. market, european based telecommunications company, Orange, were looking to set up a U.S. presence to promote their services and plans. These pages were developed as part of a pitch for the work with the inclusion of proposed interactive elements such as plan finder and device finders.
|
agency: LBi Other Contributors |
Fujifilm were looking to develop a consumer aimed site that would inform users of the products and initiatives of the company. The idea behind the concept was to base the navigation around user profiles and stories to aid people in finding the content most pertinent to them.
|
agency: LBi Other Contributors |
Fujifilm were looking to develop a site that would encourage the practice of printing photos as opposed to users simply storing them digitally. Developed around a user centric hub that would not only educate users but offer up quick access to tools to make the process of printing your photos easy.
|
agency: LBi Other Contributors |
New York based artist, David Hochbaum, approached me to develop an online presence that captured the emotion and visual feeling of his artwork while allowing users a glimpse into his background, his artwork and keeping them informed of up-coming shows and exhibits. As his work develops the site has been developed and is now in its second version with all design, flash animation and coding undertaken by myself.
|
agency: ididthese Other Contributors |
The Robert F. Wagner Graduate School of Public Service was looking to rework its online presence to bring it more up-to-date, utilizing more new technologies and bringing it in line with its newly developed identity done by Pentagram in New York. My task was to translate that look into the online and develop a template that allowed for the flexibility needed in a large scale site while maintaining a very distinct and individual look.
|
agency: LBi Other Contributors |
I was approached by startup television production company, Borderline TV, to develop and identity system that would best represent their range of work. Already with a number of shows airing on comedy central their main focus was comedy productions. However, they also had a growing amoutn of documentary work. The logo was needed to represent both and would be used wherever the production company was displayed whether it be in print, online or broadcast. A full print identity system was also developed.
|
agency: Archetype Group Inc. Other Contributors |
