About
My name is David Papworth and currently I am working in New York as an Associate Creative Director at LBi.
I play a key role in the visualization of projects, developing an informed design based on findings, targets, branding and user experience requirements. As an ACD at LBi I have played key roles in developing the visual identities and functionality of a wide range of websites and have touched many of Icon’s largest accounts.
I bring 12 years of experience in design, visualization and multimedia development. My projects have ranged from marketing and brand building campaigns to the design of large-scale e-commerce solutions, to application user interface design.
Before joining LBi, I was the lead creative at Riptide Communications, a design and technology development company whose clients included companies such as Visa, Roche Pharmaceuticals, EPromos, and Condé Nast. I led a number of projects from a creative standpoint on web, multimedia, broadcast and print.
Before Riptide, I briefly worked in Dubai where I was drafted in by a traditionally print design agency, Friend Design, in order to help them set up and establish an interactive capability concentrated on design and development of web solutions for the exploding tourism industry in the U.A.E.
My career began in Edinburgh, Scotland, working for Heitmann S.A.C. which would later be acquired by Lernout & Hauspie. Here I worked on a variety of projects and played key roles in the development of some award winning government agency websites for The Department of Transport and the Highways Agency.
I have a BSc in Industrial Design and an MSc in Multimedia Technology, both from Napier University of Edinburgh.