| As a Creative, I have played a key role in the visualization of projects, developing an informed design based on findings, targets, branding and user experience requirements. As an Art Director at IconNicholson I have played key roles in developing the visual identities and functionality of a wide range of websites and have touched many of IconNicholsons largest accounts.
I bring 12 years of experience in design, visualization and multimedia development. My projects have ranged from marketing and brand building campaigns to the design of large-scale e-commerce solutions, to application user interface design. Before joining IconNicholson, I was the Group Creative Director at Riptide Communications, a design and technology development company whose clients included companies such as Visa, Roche Pharmaceuticals, EPromos, and Condé Nast. There I led a number of projects from a creative standpoint on web, multimedia, broadcast and print. |
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Before Riptide, I worked briefly in Dubai where I was drafted in by a traditionally print design agency, Friend Design, in order to help them set up and establish an interactive capability concentrated on design and development of web solutions for the exploding tourism industry in the U.A.E.
I Began my career in Edinburgh, Scotland, working for Heitmann S.A.C. which would later be acquired by Lernout & Hauspie. There I worked on a variety of projects and played key roles in the development of some award winning government agency websites for The Department of Transport and the Highways Agency. I have a BSc in Industrial Design and an MSc in Multimedia Technology, both from Napier University of Edinburgh. |
Concept development and design of comps for pitch to redesign and and relaunch the K-Y brand online.
Concept involved creating an online space that would help to facilitate conversation between couples by offering up a safe, fun and secure virtual bedroom that could be customized to represent your personality as a couple.
Subsequent round further developed ideas to integrate the TV advertising campaign and the result of that round was the successful winning of the work and account.
agency: IconNicholson
year: 2009
Other Contributors
Brian Kelly, Associate Creative Director
Paul D'addario, Copywriter / Strategist
MSKCC approached IconNicholson to pitch on a redesign of their website. Comps were produced as part of the pitch that revolved around making the care teams a major focus of the site as well as introducing tools throughout the site to make digesting the content and saving information for reference easier for the user.
agency: IconNicholson
year: 2008
Other Contributors
Gene Lee, Creative Director
Brian Kelly, Associate Creative Director
Following a successful photo contest in 2007, Bristol-Meyers Squibb were looking to develop the Fight HIV Your Way Photo Contest for 2009. IconNicholson proposed using the previous years winners and allowing users to vote to create their own top picks. This voting system would them be integrated into the new competition once entries were collected to create a more user generated and user defined experience.
agency: IconNicholson
year: 2008
Other Contributors
Gene Lee, Creative Director
Ben Ashfield, Senior Designer
As part of an effort to showcase how Nestlé Waters could approach online marketing and engage users, a number of banner ad concepts were developed. These were aimed at targetting the potential out of home users and driving acquisition for sign up to the service.
agency: IconNicholson
year: 2008
Other Contributors
Kelly Clark, Creative Director
Paul D'addario, Copywriter
After an award winning site for the Worldwide Centers of Commerce in 2006, for which I was leading the design development, MasterCard were looking to roll out their Insights section which would hold the WCOC as a single report. The site was aimed at Corporate viewers and offers up insight reports from leading global experts who undertake studies using the data collected by MasterCard.
year: 2008
Other Contributors
Peter DiBartolo, Creative Director
MasterCards Employee Incentive program is offered up to issuing banks staff as a way of encouraging them to increase card acquisitions by their customers. Offers are given either immediately or as part of a bigger draw for quarterly changing prizes. Each quarter has a set theme and my task was to develop a site/application where the users could track and manage their pending applications and take part in the prize draws.
year: 2008
Other Contributors
Paul D'addario, Copywriter
David Oyler, Designer
Paras Chaudhari, Producer
Rebel Rouser is a Los Angeles based production company producing music videos and TV entertainment.
I was approached to create logo ideas for the company as it was finding its niche in the world of television production. They were looking to be portrayed as against the grain and edgy. Ideas were genrated around symbols and icons that represented rebelious behaviour or organizations as well as simple text logos to to represent the rough style and varirty of genres they would be involved in.
year: 2008
Canton is a full service car wash and auto detailing center. Their facility is designed to provide customers with a super clean car at reasonable prices. They have developed a soft touch cleaning system, that incorporates water recycling and biodegradable detergents making it an eco friendly carwash
I was asked to help out in the concepting of a logo to represent that carwash, the founders ideals and the green, eco-friendly aspect of the carwash. The idea was to make the logo fun as well as informative. Many ideas, both symbolic and conceptual, were thrown into the mix to develop the resulting logo.
year: 2008
Looking to redesign their existing site, MasterCard Advisors requested IconNicholson to pitch for the work having done their previous site. Below are a couple of concepts that were developed as part of the pitch which revolved arounf the idea of MasterCard Advisors being at the center of the industry and, as a result, showcasing what differentaites them from other financial analytics companies.
agency: IconNicholson
year: 2008
Other Contributors
Peter DiBartolo, Creative Director
Paul D'addario, Copywriter / Strategist
Scholastic were looking for ideas and a redesign to help their online sales and subscriptions gather a foothold. A strategy was developed involving a profile based account that could serve up content pertinent to you, or your kids, profile. The site was also designed to be fully skinable to allow Scholastic to brand the site with any of their properties throughtout the year to promote timely products and capitalize on consumer interest.
agency: IconNicholson
year: 2007
Other Contributors
John Federico, Strategist
Hera Huang, Producer
Concept development for a site promoting the benefits of MasterCards Payment Gateway system that allows B2B customers to streamline their payments.
The concept was to represent the attributes of the system using animals characteristics and showing the flexibility and power of the system while giving it a front that people can relate to thus making it seem less "techy".
agency: IconNicholson
year: 2007
› view concept 1
› view concept 2
› view banner animation sample
As part of a drive to revamp the MasterCard Worldwide brand and consolidate their position as a global leader in B2B and technology development, MasterCard enlisted IconNicholson to redesign their corporate website. I was enlisted to come up with concepts and visual designs for the intital directions that were presented to the client and then further developed upon as content strategy and architecture was developed.
agency: IconNicholson
year: 2007
Other Contributors
Paul D'addario, Copywriter / Strategist
Craig Dehner, Motion Graphics & Video
In conjunction with fashion designer Nanette Lepore, IconNicholson developed a platform that allowed store customers to tap into their social networks and connect with friends and family for advice on potentail purchases. Presented at Bloomingdales in New York, the product caused a lot of buzz and resulted in sales quadrupling over the period of its installation. My role was to develop the concept and package the whole idea visually with the design and development of user interfaces for the installation as well as online, and the direction and creation of many animated and video elements of the system. The Social Retailing platform was listed in Time Magazines best inventions of 2007.
agency: IconNicholson
year: 2007
MasterCard were looking for a video piece that would be used on their exhibition booth to showcase the offerings and technology developments of MasterCard focusing on where they use mobile technology. This was simply an attract loop to intice people in to ask more questions. The entire project was done under extreme time constraints and the entire animation done as timeline anim in flash. My role? concept, storyboard, animator...the works.
agency: IconNicholson
year: 2007
Other Contributors
Hera Huang, Producer
MasterCard was looking for help in pitching a collaboration between MTV and Citibank to use MasterCard in a promotion to aquire youth card users.
Design concepts were accompanied by a strategy presentation showing how users would be driven to the site. Expanding on the original idea it was proposed that a template structure was adopted allowing the site to be rolled out to any region that was desired giving the client global reach to the audience. The site was designed to be engaging and relevant to the youth audience and, as a result, retain that youth audience.
agency: IconNicholson
year: 2007
Other Contributors
Robin Bates, Strategist
As part of an initiative to break into the U.S. market, european based telecommunications company, Orange, were looking to set up a U.S. presence to promote their services and plans.
These pages were developed as part of a pitch for the work with the inclusion of proposed interactive elements such as plan finder and device finders.
agency: IconNicholson
year: 2006
Other Contributors
Robert Fisher, Creative Director
Fujifilm were looking to develop a consumer aimed site that would inform users of the products and initiatives of the company.
The idea behind the concept was to base the navigation around user profiles and stories to aid people in finding the content most pertinent to them.
agency: IconNicholson
year: 2006
Other Contributors
Robin Bates, Strategist
Kathy Harcsar, Project Manager
Fujifilm were looking to develop a site that would encourage the practice of printing photos as opposed to users simply storing them digitally.
Developed around a user centric hub that would not only educate users but offer up quick access to tools to make the process of printing your photos easy.
agency: IconNicholson
year: 2006
Other Contributors
Robin Bates, Strategist
Kathy Harcsar, Project Manager
New York based artist, David Hochbaum, approached me to develop an online presence that captured the emotion and visual feeling of his artwork while allowing users a glimpse into his background, his artwork and keeping them informed of up-coming shows and exhibits.
As his work develops the site has been developed and is now in its second version with all design, flash animation and coding undertaken by myself.
year: 2005
The Robert F. Wagner Graduate School of Public Service was looking to rework its online presence to bring it more up-to-date, utilizing more new technologies and bringing it in line with its newly developed identity done by Pentagram in New York.
My task was to translate that look into the online and develop a template that allowed for the flexibility needed in a large scale site while maintaining a very distinct and individual look.
year: 2005 (some reworking in 2007)
Other Contributors
Maya Kopytman, Creative Director
Jeni Oye, Information Architect
I was approached by startup television production, Borderline TV, to develop and identity system that would best represent their range of work.
Already with a number of shows airing on comedy central their main focus was comedy productions. However, they also had a growing amoutn of documentary work. The logo was needed to represent both and would be used wherever the production company was displayed whether it be in print, online or broadcast. A full print identity system was also developed.
year: 2003
Other Contributors
Jihyun Lee, Design & Production
IconNicholson | Art Director
Nov '03 › present
Working in User Experience to conceive and develop creative solutions and strategies for websites and online application development, banner advertising, exhibition and interactive physical spaces.
Archetype Group Inc. | Creative/Managing Director
Jan '03 › Jan '04
Design and development of creative solutions for web, presentation, video game interface, online and offline marketing materials.
Riptide Creative | Lead Web Developer › Group Creative Director
Apr '00 › Dec '02
Over the course of 2 years and several acquisitions, I was promoted from Lead Web Developer to Group Creative Director of a team developing creative interactive solutions for websites, presentations, online applications and offline marketing materials.
Crombie Anderson Associates | Multimedia Consultant
Sep '99 › Apr '00
Independent consultant in the development of web solutions and presentation material for established design agency.
Friend Design | Multimedia Consultant
Oct '99 › Jan '00
Implemented a new interactive/web team into a traditional print agency in Dubai, U.A.E.
Lernout & Hauspie | Lead Designer (Interactive Media)
Sep '97 › Sep '99
Design and development of web solutions for large scale corporations and government agencies.
Cactus ID | Multimedia Developer
Jun '96 › Sep '97
Design and development of creative solutions including interactive presentations, exhibition design, web design and offline marketing materials.